ROC Web DesignRochester, NY

Services & Pricing

Rochester web design pricing — transparent, no surprises

Every site is hand-coded and built to rank — no page builders, no templates, no hidden fees. Pick the package that matches how much of Google you want to own. Most Rochester agencies hide their prices. We put ours right here.

  • Starter
    $500

    5-page custom website

    1 month free hosting included
    • Home · About · Services · Contact + 1 more
    • 90+ on all 4 PageSpeed categories
    • Local SEO schema (LocalBusiness JSON-LD)
    • Works on every browser & device
    • Contact form + Google Analytics setup
    • SSL, sitemap, robots.txt
    • 1-year email support

    Best for: New businesses, solo contractors, restaurants, or anyone replacing a bad site. A professional presence that ranks for your name and primary service in your city.

    Get Started — Starter
  • ★ Most Popular
    Growth
    $1,500

    Up to 25 pages + 1 dynamic section

    6 months free hosting + free domain
    • Everything in Starter
    • Up to 25 custom pages
    • 1 dynamic section: blog, events, or team
    • Sanity CMS — edit content yourself
    • Service-area pages (rank in nearby cities)
    • Expanded JSON-LD: FAQ, Breadcrumb, Service
    • IndexNow auto-ping + dynamic OG images
    • 1-year email support

    Best for: Established local businesses ready to dominate search across multiple services and neighborhoods. Each new page is a new door for Google to send you customers.

    Get Started — Growth
  • Authority
    $3,000

    100 pages · 2 dynamic · AI-optimized

    6 months free hosting + free domain
    • Everything in Growth
    • Up to 100 custom pages
    • 2 dynamic sections (blog + events, etc.)
    • AI search optimization (ChatGPT, Perplexity)
    • GEO content + llms.txt architecture
    • Service × city matrix pages
    • Competitor keyword gap analysis
    • 1-year email support

    Best for: Competitive markets where you want to own local search. 100 pages = 100 ways Google sends you a customer — plus citations when people ask ChatGPT for recommendations.

    Get Started — Authority
  • Custom
    Let's talk

    Complex apps & platforms

    Hosting + domain bundled in your quote
    • E-commerce (Stripe, inventory, orders)
    • Member portals with login + dashboards
    • Booking + reservation systems
    • Social platforms + community apps
    • Multi-tenant SaaS products
    • Admin panels + internal tools
    • API integrations (CRM, ERP, payments)

    Best for: Any project beyond a marketing site. Pricing depends on complexity, integrations, and scope. Every custom project starts with a free discovery call.

    Schedule a Call — Custom

What's Included

The differences that decide your tier

The cards above list everything. This is the short version — the handful of features that tell you which package you actually need.

Feature comparison across the Starter, Growth, Authority, and Custom website tiers.
FeatureStarter$500Growth$1,500Authority$3,000CustomLet's talk
Custom pages5up to 25up to 100unlimited
90+ PageSpeed, all categoriesIncludedIncludedIncludedIncluded
Local SEO schema (JSON-LD)IncludedIncludedIncludedIncluded
Sanity CMS — edit it yourselfIncludedIncludedIncluded
Dynamic sections (blog / events / team)12as needed
Service-area pages (rank nearby cities)IncludedIncludedIncluded
AI search optimization (ChatGPT, Perplexity)IncludedIncluded
Competitor keyword gap analysisIncludedIncluded
Free hosting + domain to start1 mo hosting6 mo + domain6 mo + domainbundled

Why more pages means more customers — not just more content

5
You exist on Google for ~5 things

A 5-page site ranks for your business name and maybe your main service in your city. "Plumber in Rochester NY" — you might appear. A great start, but there are hundreds of ways people search for what you do.

"plumber Rochester NY", "Rochester plumbing company" — and that's about it.

25
You show up for every service and every nearby town

Each service gets its own page — drain cleaning, pipe repair, water heater replacement, emergency calls. Each nearby city gets one too — Pittsford, Webster, Penfield, Greece. Now Google can send you traffic for 25 specific searches instead of 5.

"drain cleaning Pittsford NY", "emergency plumber Webster NY", "water heater replacement Penfield"

100
You dominate every variation your customers search

Every service × every city = a dedicated page. Blog posts answering every question customers ask. Competitor keywords you should rank for but don't. Plus AI-search optimization, so when someone asks ChatGPT "who's the best plumber in Rochester?" your name comes up. At 100 pages the content moat is too deep for competitors to copy quickly.

"affordable drain cleaning Greece NY", "24-hour plumber Penfield NY", "how much does a water heater cost in Rochester" → a blog post that ranks

Add-On Services

Keep it fast, found, and running itself

A great site is the foundation. These keep it performing long after launch — each one optional, each one priced to pay for itself.

Managed Hosting

$25–75/mo · never worry about downtime

Your site lives on a server 24/7. We handle all of it — deployments, SSL, CDN, uptime monitoring, performance tuning. No technical knowledge required on your end.

  • Static sites on Cloudflare ($25/mo) — blazing fast, global CDN, near-zero downtime
  • Dynamic sites with blogs/CMS on Vercel ($50/mo) — absorbs traffic spikes automatically
  • High-traffic or large sites ($75–150/mo) — dedicated resources, priority support
  • SSL renewal, automatic deploys, monthly performance checks included
  • Push a content update → live in under 60 seconds

Without managed hosting you're on the hook for your server, SSL, and uptime. Most "shared hosting" is slow and unreliable — ours is custom-configured for your specific site.

Ongoing SEO + AI Search

$49–99/mo · keep climbing, never slide back

Google updates its algorithm hundreds of times a year. AI search (ChatGPT, Perplexity, Google AI Overviews) is a whole new channel. Without ongoing work, a site that ranks today slowly disappears next year.

  • Monthly technical SEO audit — catch issues before Google penalizes you
  • Content refreshes + new keywords your competitors are winning
  • AI-search monitoring: track when ChatGPT/Perplexity cite you for Rochester searches
  • Search Console monitoring — fix crawl errors, track ranking changes
  • Monthly report: what improved, what's next, where traffic came from
  • Algorithm-change response — if Google updates and you drop, we fix it fast

Custom AI Assistant (ChatGPT Agent)

$49–199/mo · answer customers 24/7

A chatbot trained on your business — your services, prices, hours, service area, and most common questions. Not a generic bot that gives useless answers. Your answers, your voice, around the clock.

  • Trained on your service list, pricing, FAQ, and policies
  • Handles "do you service [city]?", "what are your hours?", "how much is X?"
  • Qualifies leads: asks budget, timeline, project type before connecting to you
  • After-hours capture: logs inquiries when you're closed, emails you a summary
  • Embedded on your site — no separate app, no account for customers
  • Small biz ($49/mo): up to 500 chats/mo · High-traffic ($99–199/mo): unlimited

Pricing scales with traffic. High-volume sites (restaurants, retail) with 1,000+ monthly visitors need the higher tier to cover API costs. We'll always recommend the right tier for your volume.

Business Automation (catalog below)

from $99 setup + $29/mo · let software do the busywork

Custom n8n workflows that connect your tools, automate follow-ups, and run your back-office without you touching it. Built once, runs forever, monitored monthly — from email sequences to invoicing to social posting.

  • Hosted on our servers — you install nothing
  • Connects to tools you already use (Gmail, QuickBooks, HubSpot, Instagram…)
  • Monthly monitoring: we make sure it's running and fix any breaks
  • Full catalog with pricing below ↓
Get a free audit & a custom quote →

How It Works

From first call to live site in four steps

No mystery, no runaround. Here is exactly how a project goes from "we should talk" to "we are live on Google."

  1. Brief

    A free 20-minute call. We learn your business, your customers, and exactly what the site needs to do — then send you transparent, fixed pricing. No surprises later.

  2. Plan

    We map your pages, the keywords each one targets, and the structure that gets you found on Google. You approve it before a single line of code is written.

  3. Build

    Your site is hand-coded from scratch — fast, accessible, and built to rank. You get a preview link to review and request changes as it comes together.

  4. Launch

    We connect your domain, set up analytics, submit you to Google, and go live. Typical turnaround is 2–3 weeks. The code is yours, with no lock-in.

Questions

Straight answers, before you ask

The things every business owner wants to know before hiring someone to build their site.

Do I own the code?

Yes — completely. Every site is hand-coded and the code is yours, delivered with no lock-in and no proprietary platform holding it hostage. If you ever want to move it elsewhere or bring it in-house, you can take it and go. We don't trap you the way Wix or Squarespace do.

What about updates & maintenance?

Two options. Most clients keep us on managed hosting (from $25/mo) plus an optional ongoing-SEO add-on, so deployments, SSL, uptime, and search performance are handled for you. Or we hand the project off clean — it's your code, host it anywhere. There's no required monthly contract to own your site.

How fast can you build it?

A typical 5–25 page site launches in about 2–3 weeks from the brief call. Larger 100-page or custom builds take longer, and we give you a realistic timeline up front. Most of the speed comes from a clear plan you approve before we build — so there are no surprise rewrites.

What makes you different from Wix, Squarespace, or a typical agency?

Custom code instead of a page builder, which means genuinely fast load times and SEO that actually ranks — not a bloated template fighting Google. Versus most agencies: transparent pricing right on the site, real performance scores (90+ across PageSpeed), and you own everything. No drag-and-drop bloat, no hidden retainers.

Do you work with businesses outside Rochester?

Yes. We're Rochester-focused — it's our home market and where most of our clients are — but the work is fully remote-friendly. If you're a small business anywhere in the US and you want a fast, search-optimized, hand-coded site, we'd be glad to talk.

Free · No obligation · 24-hour turnaround

Find out why your website isn't bringing in customers.

Send us your domain and we'll send back a free audit — your Google ranking, speed score, mobile issues, and the exact fixes that'll bring in more leads. No sales pitch, no obligation, just real answers.

Get My Free Site Audit →Talk to a Rochester web designer